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Breaking news graphic of cleaning supplies in a box on a wooden table; text about Prime Day spending, discounts, and Read More.

Breaking news graphic of cleaning supplies in a box on a wooden table; text about Prime Day spending, discounts, and Read More.

Prime Day Reveals Shopper Habits: Essentials & Discounts

Amazon Prime Day 2026 reached $26.4B. Shoppers grew cautious, buying $20 essentials and comparing prices, yet high-value deals sold well.

Market Research | FBD Groups

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